Thursday, November 23, 2006

Bouncy balls and splashy paint

Totally random, not writing or blogging related, purely crass commercialism, but interesting: Remember that advert, where all the computer generated superbouncy balls go bouncing down the hill? Pretty cool, wasn't it? Yeah? Except they weren't computer generated superbouncy balls. They tipped a quarter of a million of them down a San Francisco street. For real. And filmed it. Now that - is cool.

Same people (for the same product) came up with the other, more recent advert, with the exploding paint fireworks - I assumed, again, that it was all done with special effects. Nope, they actually blew up a shitload of different coloured buckets of paint, in the air, on the ground, and up the buildings.

Both links have downloads of the ads themselves, and the behind the scenes videos showing how they did it - well worth checking out.

Okay, this is post 297. Post 300 looms! And I still don't know what to do with it...

13 comments:

Blog Stalker said...

Post 300 should be a photo-montage of your best bits, ahem, from film geek in a cinema queue, to getting your script sold, visiting the set, the Severance ads on London buses, going to Austin, eating meat, etc.

Good Dog said...

Still much more cheaper than being stuck in a Flame or Inferno suite for god knows how many days.

Although The Mill still had a hand in the pre-pro, production and post-production to make punch it up.

The paint one is great but, after the excellent Sexy Beast and Birth, Jonathan Glazer should really get back behind the camera and crack on with a third feature.

Phillip Barron said...

I love these as bits of film, as adverts they're rubbish - I can never remember what they're for.

Stunning to look at, though.

Hugh said...

They werre both based in reality, but both had quite a bit of CG extra stuff on top to spice it up. A number of the paint sprays in the new one were CG (although the majority weren't) and a LOT of time went into getting rid of the barrels of paint before they exploded....

Good Dog said...

The mid-air paint explosions were CG. What a spoil sport to say that. But most of it was practical.

Dom Carver said...

For your 3ooth post why don't you list 300 things that have happened to you since you started writing - funny things obviously, otherwise we'll all be asleep by number 32.

James Moran said...

Sure, you can tell they've played around with it and erased wires and buckets and things, but it's still amazing - they genuinely did dump 250,000 balls down a street, and blow up 622 barrels of paint. And then had to clean it all up...

Stalker: Ooh! Are you a proper stalker? Are you outside now, in a hood? I hope so. I like the photo montage idea, that's cool. What photo would best represent my film geek days, hmm...

Dom: That's a great idea, but no matter how exciting they are, no bugger would want to read 300 of them... Maybe 34 things, cause I'm 34 and stuff? Things that have happened since my first blog entry, that's good.

Keep em coming, all good so far!

Dom Carver said...

How a David Blane type crazy stunt for your 300th post?

You could spend 24 hours straight watching your favorite movies and record the effects on your body, detailing them in your 300th post?

Piers said...
This comment has been removed by the author.
Piers said...

I think you should defend a mountain pass.

Then get slaughtered.

Pillock said...

I thought they looked real! I love the balls and exploding paint.

Dan said...

Post 300 - A mini script. 300 words exactly. No more, no less. Story must involve the use of '300' somethings (i.e. bombs, seconds, hookers)

Failing that, 300 bouncing balls full of paint pinging around your blog. No CGI allowed.

Sarah said...

That bouncy ball advert might be the only thing Sony's done right this year. But I do love it.